Who we are

Our website address is: https://thevaleofavalon.co.uk.

What personal data we collect and why we collect it

We collect analytical information about your visits to our website, the resources and the pages you access.

We collect the information you provide when you leave a comment, fill in a form, whether this is the contact form, subscription to our blog or a request for a content download.

Depending on what you do on our website, we may collect and store the following information:

  • Analytical Information – we use two third-party services, Google Analytics and HubSpot, to collect and log internet information including IP address, operating system, browser type, behaviour, page views etc. This is statistical data about browsing behaviour and patterns, and does not identify any individual. Any such data is collected in accordance with our Cookie Policy.
  • Personal Information – we use a third-party service, MailChimp, to manage our forms and safely store all personal data entered as well as send our email communications. This data can include:
    • Your name
    • Your email
    • Your telephone number

Why we need your information

We require your information:

  • To respond to any query you may make
  • For our internal record keeping
  • To provide you with further information about our services or events we are involved in (but only if you have signed up for marketing updates)
  • To send you monthly updates on our blog (but only if you have signed up for blog updates)
  • To provide statistical analysis of website traffic

You can unsubscribe from all updates at at any time, either by using the unsubscribe feature on the newsletter or getting in touch via the Contact page.

Where do we store your information

All of your information is stored on our secure servers and within MailChimp. MailChimp participate in, and has certified its compliance with, the EU-U.S. Privacy Shield Framework. This means that your information is transferred to and stored at a destination outside of the EEA and the security in place meets the level of protection required under the General Data Protection Regulations. By submitting your data to us you agree to this transfer.

In addition, to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We will not share, in any way, your information with any third party outside of those employed by The Vale of Avalon.

How long we retain your data

We keep your personal information for as long as is necessary to deal with any queries you may have.

If you have consented to be kept up to date on our marketing activities, we will keep your information until that time when you unsubscribe from our notifications.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

Your rights

Under the General Data Protection Regulations you have the following rights in relation to your data:

  • To ask to confirm that your data is being used and request a copy of that data. This is called a Subject Access Request. We may charge a reasonable fee to meet our costs in providing you with this information. Please contact us via the Contact page if you would like to make a subject access request.
  • To ask that we correct inaccurate data that we may have on you. Please contact us via the Contact page to request a data correction.
  • To ask us to delete all data we hold on you. Please contact us via the Contact page to request to be forgotten.
  • To ask us to not process your personal data for direct marketing and promotional purposes. Please contact us via the Contact page to make this request.
  • To obtain and reuse your data for your own personal uses with other services. Please contact us via the Contact page to request your portable data.
  • To object to the way we are processing your data following which we will stop. Please contact us via the Contact page if you wish to object to how we are processing your data.
  • To prevent automated decision making and profiling in relation to your data. Please contact us via the Contact page to request we do not automatically profile your data.


Our website uses cookies to give users a better experience as well as to distinguish users for analytics purposes.

Cookies are small text files which are stored on your computer or mobile device by a website. This explanation from the BBC further explains What are Cookies?

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Blocking and Deleting Cookies

For more information about how to manage cookies, including blocking and deleting cookies please visit www.aboutcookies.org or www.allaboutcookies.org.

Please note blocking all cookies may have a negative impact upon the usability of many websites. If you block cookies, you may not be able to use all the features on our website.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.